Privacy Policy

Ritz-Craft Corporation and its affiliated brands ("Ritz-Craft," "we," "us," or "our") respect your privacy. This Privacy Policy explains what information we collect through www.ritz-craft.com (the "Site"), how we use and share it, and the choices available to you. By using the Site, you agree to the practices described in this Policy.

1. Who This Policy Covers

This Policy applies to visitors to the Site, prospective homeowners who submit inquiries or create a Favorites account, and independent Builders and dealers ("Builders") who submit information through Builder-facing forms. It does not apply to information we collect offline (for example, at a model center or by phone) except where that information is later entered into the same systems described here.

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide Directly

• Contact and inquiry information submitted through lead forms (e.g., name, email address, phone number, mailing address, and the details of your inquiry). 
• Information submitted through Builder-facing forms (e.g., business name, contact person, location, and details about the Builder's business). 
• Account information if you create a Favorites account, such as login credentials, saved floor plans, saved options, and preferences. 
• Any other information you choose to include in an open-text field, message, or attachment.

2.2 Information Collected Automatically

• Standard technical data such as IP address, browser type, device type, referring/exit pages, and general location inferred from your IP address. 
• Usage data collected through analytics and session-recording tools, described in Section 4. 
• Cookies and similar technologies, described in our separate Cookie Policy. 

2.3 What We Do Not Collect

We do not collect or process financial account numbers, credit or debit card numbers, bank account details, or other payment data through the Site. No financial transactions occur on the Site.

3. How We Use Information

We use the information we collect to:

• Respond to inquiries and route leads to the appropriate Ritz-Craft team member, dealer, or Builder; 
• Create, maintain, and support Favorites accounts and saved preferences; 
• Communicate with you about products, homes, promotions, and events, where permitted; 
• Operate, maintain, and improve the Site, including troubleshooting and understanding how visitors use it; 
• Maintain the security and integrity of the Site; and 
• Comply with legal obligations and enforce our terms.

4. Analytics, Session Recording, and Marketing Tools

We use third-party tools to understand how visitors use the Site and to measure the performance of our marketing. These currently include: 

These providers may set cookies or use similar technologies; see our Cookie Policy for details and choices, including how to opt out. 

5. How We Share Information 

We do not sell your personal information. We share information in the following circumstances: 

• With independent Builders and dealers, when your inquiry relates to their territory or product line, so they can respond to you directly; 
• With service providers who perform functions on our behalf (e.g., website hosting, analytics, email delivery, marketing management), under obligations to protect your information; 
• With affiliated Ritz-Craft brands, including John Brothers Wood Products, Legacy Crafted Cabinets, and Rusty Rail Brewing, where relevant to your inquiry; 
• If required by law, legal process, or to protect the rights, property, or safety of Ritz-Craft, our users, or others; and 
• In connection with a merger, acquisition, financing, or sale of business assets. 

6. The Site Platform 

The Site is built and hosted on MarketCarpenter, a proprietary website platform developed by MoJo Active. MoJo Active processes Site data on our behalf as our service provider and does not use it for its own independent purposes. 

7. Data Retention 

We retain personal information for as long as needed to fulfill the purposes described in this Policy, including maintaining your Favorites account, responding to and following up on inquiries, and meeting legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or de-identify it. 

8. Your Choices and Rights 

8.1 General Choices 

• Favorites account: you can update or request deletion of your account and saved information by contacting us using the information in Section 12. 
• Marketing communications: you can opt out of marketing emails using the unsubscribe link in any email, or by contacting us directly. 
• Cookies and tracking: see our Cookie Policy for how to manage or disable analytics and advertising cookies, including opting out of Google Analytics and Meta Pixel. 

8.2 State Privacy Law Rights 

Depending on where you live, you may have additional rights under state privacy laws (for example, the California Consumer Privacy Act and similar laws in other states), which can include the right to know what personal information we hold about you, request deletion or correction of that information, and opt out of certain uses of your data. We do not sell personal information or use it for cross-context behavioral advertising in a manner that would require an opt-out beyond the cookie controls described in our Cookie Policy. To exercise any applicable rights, contact us using the information in Section 12; we will verify your request and respond within the time required by applicable law. 

9. Children's Privacy 

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can address it. 

10. Data Security 

We use reasonable administrative, technical, and organizational measures designed to protect the personal information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. 

11. Changes to This Policy 

We may update this Policy from time to time. The "Last updated" date at the top of this Policy reflects the most recent revision. Material changes will be reflected on this page; your continued use of the Site after changes take effect constitutes acceptance of the updated Policy. 

12. Contact Us 

If you have questions about this Privacy Policy, or would like to exercise any of the rights described above, contact us at: 

Ritz-Craft Corporation 
15 Industrial Park Road, Mifflinburg, PA  17844 
[email protected] 
800-326-9836